Privacy Policy
Last updated: October 2026
This Privacy Policy explains how Vallarta Listings Real Estate — the trade name of Alessandro Sartor Myatt, who is responsible for your personal data (the "responsable") — collects, uses, and protects your information when you use our website and services. It applies to buyers, sellers, investors, and developers — both in Mexico and abroad — and serves as our privacy notice (Aviso de Privacidad) under Mexican law. By using our site or contacting us, you agree to the practices described here.
01Information We Collect
When you create an account using Google Sign-In, we receive your name, email address, and profile photo from Google. We do not receive your Google password.
When you create an account with an email address and password, we store your email and a securely hashed version of your password. We never store or see your password in plain text.
When you submit a contact or inquiry form, we collect the information you provide — typically your name, email, phone number, preferred contact method (including WhatsApp), and details about the property or service you are interested in.
We also store the properties you save to your account, your saved searches, and a history of the inquiries and tour requests you make.
02Property Submissions & Partner Listings
If you submit a property for publication on our marketplace, we collect your contact details, information about the property, and the photos you provide. The listing content you submit — including property details, photos, and the contact information you choose to display — is published publicly on the site once approved.
We may also assign you a reference or agent code and send you emails about the status of your submission (for example, a confirmation when it is received and a notice when it goes live).
You may request that your listing be corrected or removed at any time using the contact details below.
03How We Use Your Information
We use your information to respond to your inquiries, arrange property viewings, and provide real estate advisory services.
Inquiry and contact details are stored in our customer relationship (CRM) system so our advisors can follow up and keep an accurate record of our conversations with you. Leaving your name, email and WhatsApp before calling or messaging us from a property page counts as an enquiry.
We send transactional emails related to your activity on the site — such as confirmations of inquiries or property submissions and notices about your account or listings.
With your consent, we may send you occasional updates about new listings, market insights, or events. You can opt out of these at any time.
04WhatsApp & Phone Contact
If you choose WhatsApp or phone as your preferred contact method, we use the number you provide to reach you through those channels. Standard messaging rates from your carrier may apply. WhatsApp messages are also subject to WhatsApp's own privacy policy.
05Website Chat Assistant
Our website has a chat with a virtual assistant. It is automated: its answers are written by an AI model (Claude, provided by Anthropic) from the information on our website, and an advisor confirms anything important in writing. It is not a person, and it may make mistakes.
We keep what you write in the chat and the assistant's replies, together with the page you were on, so we can answer you and improve the service. Your messages are sent to Anthropic to generate each reply; Anthropic processes them on our behalf and does not use them to train its models.
If you give the chat your name, phone number or email, we save them with the conversation as an enquiry, and a member of our team may contact you about it by WhatsApp, phone or email. Please don't share sensitive information, such as bank or identity details, in the chat.
06Property Data
Listing information on this site comes from our own database and from third parties — developers, owners, partner agents, and other sources. Property details, images, and availability are provided by those parties and may be updated or removed at any time. We are not responsible for inaccuracies in third-party listing data.
07Cookies, Analytics & Advertising
We use essential cookies to keep you signed in and remember your preferences.
We use Google Analytics (loaded through Google Tag Manager) to measure traffic and understand how visitors use the site, and the Meta (Facebook/Instagram) Pixel to measure the performance of our advertising and to show relevant ads. These tools set cookies and share usage data — such as pages visited and actions taken — with Google and Meta, who may combine it with other information they hold about you.
We also run our own analytics, which stay with us and are not shared with anyone: the pages you visit, the searches you run and the filters you choose, the properties you look at or save, how long you spend on a page, the buttons you press, your IP address, your approximate location (city and country), your browser, device, screen size, language and time zone. We use this to understand what you are looking for and to follow up on your enquiry, including telling your advisor when you come back to look at a property again. When a property was listed by an independent agent, we may tell that agent that a buyer keeps looking at it, without saying who, unless you wrote to that agent yourself. If you reach our site through a link in an email we sent you (our newsletter, a property alert or a message from your advisor), that visit is linked to your email address. Messages from your advisor also contain a small image that tells us when the email is opened, if your mail app loads images. We never record what you type into a form unless you send it to us.
You can limit this tracking through your browser's cookie controls, Google's Ads Settings and opt-out tools, and Meta's Ad Preferences. Blocking these cookies does not affect your ability to use the site.
08Bot Protection
Our sign-up and enquiry forms are protected by Cloudflare Turnstile, which tells real visitors apart from automated bots. It runs silently in the background — there is no puzzle to solve and nothing appears on screen.
To do this, Turnstile receives technical signals from your browser, such as your IP address, your device and browser characteristics, and how the page was interacted with. Cloudflare processes these only to detect automated traffic; they are not used to build an advertising profile of you. Cloudflare's Turnstile Privacy Addendum explains this in full: https://www.cloudflare.com/turnstile-privacy-policy/
Turnstile protects the forms only. Blocking it may stop a form from being submitted, but does not otherwise affect your use of the site.
09Language & Localization Preferences
Your selected language (English or Spanish) and currency display preference are stored locally in your browser so we can show the site the way you prefer on your next visit. This information stays on your device.
10Sharing & Third-Party Services
We do not sell your personal information. We share it only with the service providers that make our business work — such as Google (authentication and analytics), Meta (advertising measurement), Cloudflare (bot protection on our forms and chat), Anthropic (the AI model behind the website chat), our website hosting and database providers, our email provider, and WhatsApp — and only to the extent needed to provide our services.
We may also disclose information if required by law or to protect our legal rights.
11Where Your Data Is Stored
Our website hosting and database providers are located in the United States, so your information is processed and stored there as well as in Mexico. Many of our clients are based in the United States, Canada, and elsewhere; wherever your information is handled, we take steps to protect it consistently with this policy.
12Data Retention
We keep your information for as long as your account is active or as needed to provide our services and maintain our business records. Inquiry and transaction records may be retained longer where required for legal, tax, or regulatory reasons. You may request deletion of your account at any time.
13Data Security
We use reasonable technical and organizational measures to protect your information, including encrypted connections, hashed passwords, and access controls. No method of transmission or storage is completely secure, but we work to safeguard your data and limit access to those who need it.
14Children
Our site and services are not directed to anyone under 18 years of age, and we do not knowingly collect personal information from minors. If you believe a minor has provided us information, contact us and we will delete it.
15Your Rights
You may request access to, correction of, or deletion of your personal information; object to or limit its use; and withdraw consent for marketing at any time. In Mexico, these are your ARCO rights under the Federal Law on Protection of Personal Data Held by Private Parties (LFPDPPP).
To exercise them, email us at the address below with your name, a way to verify your identity, and a description of the right you wish to exercise. We will respond within 20 business days, as the law provides.
If you are visiting from the United States, Canada, or elsewhere, we honor equivalent requests regarding your personal information under the same procedure.
16Changes to This Policy
When we update this policy, we will post the new version on this page with a new "Last updated" date. If a change materially affects how we use your personal information, we will take reasonable steps to notify you — for example, by email or a notice on the site.
17Contact Us
For any privacy questions or requests, contact us at barbara@vallartalistings.com or by phone at +52 322 779 9928.
Responsible party (responsable): Alessandro Sartor Myatt, trading as Vallarta Listings Real Estate · Plaza Neptuno, Quilla Local C9, Marina Vallarta, 48335 Puerto Vallarta, Jalisco, México.